Why Hormone Replacement Therapy Is on the Rise—and Why It Works

Hormone Replacement Therapy (HRT) is experiencing a significant resurgence in popularity—and for good reason. At Auri Medical, we’ve seen firsthand how hormone therapy improves the lives of people who’ve been dismissed, overlooked, or told to “just deal with it.” But we also know there’s skepticism out there. 

Some still believe HRT is outdated, risky, or even “snake oil.” That’s why we want to set the record straight: when prescribed thoughtfully and monitored by professionals, HRT is a safe, evidence-based tool that can make a life-changing difference. 

Here’s why it’s on the rise—and why the skepticism doesn’t hold up. 

1. Long-Standing Misconceptions Are Being Corrected 

In the early 2000s, the Women’s Health Initiative (WHI) sparked fear by reporting increased risks of breast cancer and heart disease with HRT. Those headlines led to a massive drop in use—especially among women entering menopause. But what didn’t make the news was the follow-up analysis showing that many of those risks were overstated for the average patient, especially those who started treatment early in menopause. 

Reanalysis of the WHI data shows that women who begin HRT within 10 years of menopause may actually experience a lower risk of heart disease and all-cause mortality.

Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6780820/ 

2. New Science Confirms the Benefits 

Multiple studies now support the “timing hypothesis,” which states that HRT is most beneficial when started in the early years of menopause. In younger postmenopausal women (typically under age 60), research has found: 

• A 28% lower risk of coronary artery disease 

• A 38% reduced risk of all-cause mortality 

Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7475284/ 

This isn’t alternative medicine—it’s peer-reviewed, well-documented science. 

3. Expert Support and Regulatory Reevaluation 

In July 2025, an FDA advisory panel recommended removing the black box warning from certain menopausal hormone therapies. This move reflects decades of evolving research and clinical experience that contradicts the outdated fear narrative. 

Article: https://www.axios.com/2025/07/18/fda-menopause-hormone-therapy 

This shift is driven by data—not hype—and represents a long-overdue correction in how hormone therapy is discussed in mainstream medicine. 

4. HRT Is Personalized, Not One-Size-Fits-All

One of the biggest myths is that HRT is a “quick fix” or a one-size-fits-all solution. In reality, good HRT is nothing like that. 

At Auri Medical, we: 

• Run detailed labs 

• Review symptoms holistically 

• Select bioidentical or synthetic options based on your profile 

• Monitor and adjust over time 

  
  

This is customized, data-driven care—not guesswork or hype.